michael ibberson—writer, marketer

How to Plan for a Hosted Phone System Icon

How to Plan for a Hosted Phone System

A white paper that helps businesses assess their need and preparedness for a cloud phone solution. It discusses the chief benefits of adopting a hosted service and the requirements to successfully implement one. Topics include training, benchmarking, and shopping.

Medical Marijuana: A Guide for Physicians and Patients Icon

Medical Marijuana: A Guide for Physicians and Patients

A medical report that synthesizes the 2013 Health Canada publication, Cannabis and the Cannabinoids. It condenses all statistically significant findings from the original report into a brief document for physicians to read and pass along to their patients.

Boost Bookings and Conversions with Inbound Marketing Icon

Boost Bookings with Inbound Marketing

A breezy e-book that investigates the pitfalls of interruptive marketing in the hospitality industry. It introduces new tactics for attracting and engaging visitors on a website. Ultimately, this guide helps hotels increase bookings and improve their ratings online.

Billiards Basics: Shoot Pool Like a Pro Icon

Billiards Basics: Shoot Pool like a Pro

A pocketbook for novice billiards players who wish to refine their technique. The bulk of this PDF covers the different shots a player can make based on ball position and/or strike. It also overviews the popular table games in North America and around the World.

Get Funded: Crowdfunding Strategies Icon

Get Funded: Crowdfunding Strategies

A manual for entrepreneurs on creating and promoting a successful crowdfunding campaign. This e-book talks strategy start to finish—from planning marketing materials to realizing financial goals. Sprinkled throughout, there are case studies of well-done campaigns to model after.

How to Change the Pickups on an Electric Guitar Icon

How to Change the Pickups on an Electric Guitar

An instructional pamphlet on replacing the pickups on an electric guitar. The how-to portion of this guide takes only a few pages. The rest talks about the different types of pickups available and the tools needed to properly install them.